Thanks to new emerging markets, changing consumer perception, and reliance on technology and digitization, the automotive aftermarket industry is going through a seismic change.
A McKinsey market survey revealed that the global automotive aftermarket industry is expected to grow at a rate of 3% per annum through 2030. The survey also states that business models in the industry will undergo a change, and there will be more focus on e-commerce. The McKinsey survey mentioned that 80% of industry players are not prepared for the changes mainly due to insufficient digitization resources.
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What does this mean for you? No longer is the market limited to a few big players. Anyone can enter the global automotive aftermarket industry and reap the benefits. If you sell car parts and auto accessories, this is the right time to move online. If the COVID-19 pandemic has taught us anything, it is the importance of owning a brand online.
How to Sell Auto Parts Online Successfully?
To stay ahead of the competition and ensure a successful e-commerce business selling auto parts, you need to plan and prepare thoroughly.
1. eBay and Amazon are not Enough: A Website is a Must!
Although you may feel like testing the waters by selling your products on e-commerce portals such as eBay and Amazon, it is best to have an e-commerce website of your own. The online shopping portals are annoyingly cluttered and add to your marketing cost. Plus, your product should meet the requirements of the platforms before you start selling on them.
Instead, choosing to build a Magento e-commerce store will give total autonomy over your decisions of what, how, and when to sell. By setting up your e-commerce store, you will enjoy a direct communication channel with customers and ensure a better shopping experience. Additionally, you can use a plugin such as a product feed generator to automate generating shopping feeds for multiple shopping comparison sites and simplify your job.
2. What E-commerce Features are Necessary for an Auto Parts Website?
One essential aspect of an auto parts website is that your customer’s focus will not be on product attributes such as color, weight, touch, material composition, etc. Instead, they will primarily want to know whether the auto part is compatible with the car model in question. This specific buying behavior of your target market distinguishes an auto parts e-commerce store from other shopping websites.
Choosing a mobile-responsive website made with SS3 + HTML 5 is a given. It will ensure that customers can access your website from any device or platform. Additionally, your target market will also determine the result. For example, if your customers are mostly auto shops and local garages, their focus will be on bulk buying. It means you will have to offer higher volumes at lower costs. You will have to make your Magento e-commerce store B2B-friendly.