An important thing to remember as you are making your decisions about your blog is to choose a niche or subject that you are passionate about. If you decide to blog about a topic because it is popular or it gets lots of traffic but you lack passion or an interest in the subject then you are doomed to fail.
For example don’t choose to blog about sports if there is nothing worse to you than spending the weekend watching game after game of football.
Experienced bloggers will definitely agree that blogging without passion is a chore rather than a joy.
Even if you choose to blog in an industry that you have a great deal or knowledge about or if you intend to research and learn as much as you can about the particular area, there is a vast difference between that kind of blogging and blogging with passion. When you blog about something that you know a lot about, it is fun and exciting in the beginning but it does become work. After the initial excitement wears off, it becomes a daily chore to keep doing your research to ensure that you are up to date with all of the most recent breakthroughs in your chosen area of expertise.
Conversely, if you are blogging about something you are passionate about then it is probably is part of your life anyway and you would be trying to find out any new innovations even if you didn’t have to blog about it. Going back to the football example, if you are an avid supporter of your chosen team then you probably watch every game already and know all of the players and all of their stats. In this situation blogging will come naturally and easily. You will find yourself thinking automatically, “Oh that is something I can blog about”, or “That is something that I can share with my readers,” or “That is something that I can go out and find and write on my blog about this.” It just all flows so much easier when you have a passion for it. If you blog about your passion then you will never struggle for things to blog about.
Richard Branson sums up the topic of passion exquisitely. He says that he doesn’t look at work as work and he doesn’t look at play as play. To Richard, it all is just life. So, when you are passionate about your work, it is not really work. You might spend 20 hours a day doing it, which is a bit extreme, but you probably don’t look at it as if you are working if you are passionate about what you do.
The other thing about passion that when you are writing or speaking about a topic that you are passionate about, your readers or listeners can tell immediately. There is more excitement in your demeanour and oftentimes it is infective. When you blog with passion your content is more powerful and unique. You give more of yourself. When you are passionate other people are more interested in what you have to say. There is more energy and more of a connection between the blogger and the reader. This advice holds true for blogging but it also holds true in the rest of your life as well.
If you build a connection with passion then your readers will come to know, like and trust you and return to read your blog more often. It’s the emotion behind the information that makes the difference. It is easier to maintain a high level of energy in your blogging if the topic is close to your heart.
However, you may be in a situation where you want to become a blogger for business reasons and you may find it hard to find something you are passionate about in the first instance. Being passionate in your blogging is not necessarily related to the actual topic or niche of your blog. You may be excited about the concept of making money blogging or making money while you sleep. In this situation the passion lies in the strategy or business concept rather than in the niche or subject itself.
So start blogging about your passions and success will come naturally and seemingly effortlessly.